Keeping pace with the market. The fashion and apparel market is continuing its strong growth. Global sales should reach $2.4 trillion in 2018, a rise of $500 billion in four years. China has driven growth in Asia-Pacific since 2008, where sales have risen from $383 billion to $606 billion in 2014. The region will represent 35% of the global market in 2018. Over the same period, Western Europe has remained stable, while North America has experienced moderate growth of 11%. These factors have vast implications, especially in terms of style, size and fit.
Selecting a model for change. In an ever more complex market, maintaining growth and profitability is becoming harder. All over the world, fashion and apparel companies must optimize their process and implement transformation projects that affect the whole of their value chain. Capitalizing on DNA. Brands favor creativity to set themselves apart while the manufacturers want to be sure they can produce at the best price and consider cost constraints early on. Alongside these two main types of DNA, a hybrid model is now emerging. Given the growing importance of brands, more and more manufacturers are creating their own brand names.
1 — Each year, Petit Bateau develops 180 colors, 120 fabrics and 2,000 styles. Lectra supports the iconic French brand in managing this complexity, speeding up product development and reducing time to market while preserving the company’s unique savoir-faire acquired since its creation 120 years ago. 2 — With the collection, Until the Quiet Comes, its creator Dutch designer Jazz Kuipers won first prize at the annual fashion competition organized by Amsterdam Fashion Institute (AMFI) and Lectra. 3 — Each week, the Italian fast fashion company Imperial develops more than 80 new styles. With the help of Lectra Fashion PLM, it only needs a week to create new designs and deliver to stores.