Satisfying consumers’ demands. The consumer is in control. He or she wants original clothes with a perfect fit, and, accustomed to the fast fashion model, expects frequent collection renewal at the best possible value for money. Maintaining growth and competitiveness requires brands to be very creative and to master collection management to reduce time to market. The luxury market, driven by strong growth in demand from emerging markets, must also adapt while preserving brand heritage. Making collections a success. The success or failure of a collection depends on several factors, such as the ability to renew creativity at a steady pace, the choice of materials, production organization, price, and time to market. Designing clothes perfectly adapted to a wide range of morphologies to satisfy and retain a worldwide customer base constitutes a major challenge. The product development phase is therefore critical. Collaborating more effectively. To quickly bring to market the product that will definitely entice consumers, brands need product life cycle management that organizes collaboration in real time, in parallel rather than sequentially. Integrating the whole value chain allows all
development teams involved to work together simultaneously so that, together, they can assess the impact of creative choices on costs, guarantee fit and quality. Each collection is thus managed in an optimal way.
1 — Lectra’s technologies enable luxury brands to guarantee quality and fit, key components of their identity. 2 — Kaledo stimulates creativity by enabling the design of new fabrics, patterns and styles. 3 — Thanks to 3D, Modaris allows all teams involved in the creation and development of a collection to improve collaboration and to reduce the need for physical prototypes when approving designs thanks to virtual prototyping. 4 — The Japanese group Wacoal is specialized in high-end lingerie made with delicate fabrics. The lean methodologies introduced by Lectra at its Dominican Republic site have helped to boost productivity by 20%, using the same resources.